| ActiveVideo® gives advertisers the power to engage in one-to-one relationships, taking viewers from a product introduction through a final transaction, all with keyclicks of standard remote controls. ActiveVideo’s combination of standards-based Web and television technologies enables a single ad to be authored once and to be delivered to the right viewer in the right place at the right moment — just like on the Web. ActiveVideo allows advertisers to reach targeted audiences in a variety of ways, including; branded channels, trigger-based ads, and cross program linking.

Consider the Possibilities:
- Target the mass audience of television using your existing Web and broadcast creative
- Quickly and easily create interactive ad showcases that engage, educate and excite consumers
- Combine the flexibility of Web measurement, targeting and formatting with the high-quality video and audience reach of television
- Engage viewers directly with targeted, actionable messages
- Adjust campaigns on the fly, based on real-time viewer response data
- Use standard measurement tools to identify audience size, demographics and engagement
- Despite fractured television markets, the industry standards for MPEG allow programmers to create one layout for universal delivery
- ActiveVideo Editor automatically generates the XML for managing the complexities of combining visual elements into a personalized MPEG stream for every viewer
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