ActiveVideo^® gives advertisers the power to engage in one-to-one relationships, taking viewers from a product introduction through a final transaction, all with keyclicks of standard remote controls.  ActiveVideo’s combination of standards-based Web and television technologies enables a single ad to be authored once and to be delivered to the right viewer in the right place at the right moment — just like on the Web.  ActiveVideo allows advertisers to reach targeted audiences in a variety of ways, including; branded channels, trigger-based ads, and cross program linking.


   
Consider the Possibilities:

• Target the mass audience of television using your existing Web and broadcast creative
  
  
• Quickly and easily create interactive ad showcases that engage, educate and excite consumers
  
  
• Combine the flexibility of Web measurement, targeting and formatting with the high-quality video and audience reach of television
  
  
• Engage viewers directly with targeted, actionable messages
  
  
• Adjust campaigns on the fly, based on real-time viewer response data
  
  
• Use standard measurement tools to identify audience size, demographics and engagement
  
  
• Despite fractured television markets, the industry standards for MPEG allow programmers to create one layout for universal delivery
  
  
• ActiveVideo Editor automatically generates the XML for managing the complexities of combining visual elements into a personalized MPEG stream for every viewer