Utilizing the ActiveVideo® Editor (AVE™), advertisers can create interactive ad showcases including audio, video, animations, links, application logic and execution controls. The graphical layout tools combine ActiveVideo Objects in the same way that Microsoft FrontPage or Adobe DreamWeaver combine Web assets into HTML pages or Flash applications. Programmers can define rules to specify how assets may be used and can communicate with external application servers using XML over HTTP queries, allowing for dynamic assets, such as targeted advertisements, to be requested from optimization servers.
The ActiveVideo platform allows advertisers to reach their targeted audience in a variety of ways; branded channels, trigger-based ads, and cross program linking.
See examples of ActiveVideo programming in the following galleries:
