ActiveVideo leverages existing Web technologies and resources — including development tools, content management systems, advertising optimization servers, personalization servers — to simplify the creation of Web-infused television content for delivery to any MPEG-compliant set-top box or Web-connected CE device.  ActiveVideo enables traditional programmers to maintain their “pole positions” on television, and provides an efficient way for broadband content providers to establish a new television presence.



Consider the Possibilities:

• Use ActiveVideo’s unique combination of broadband choice and control and television quality and immediacy to keep viewers at the TV, where their value is greatest
  
  
• Dramatically expand programming choices and increase revenue by offering viewers an expanded library of on-demand content
  
  
• Bring to the television the kind of engaging, measurable, actionable inventory that advertisers are buying on the Web
  
  
• Create ground-breaking personalized television quickly and inexpensively by using ordinary Web methods to blend any element — including Web-generated dynamic content — with broadcast feeds and on-demand properties
  
  
• Leverage broadband video and other existing Web content to develop new programming using familiar tools (Adobe Creative Suite, Apple Final Cut Pro, etc.)
  
  
• Drag and drop web assets alongside broadcast feeds and on-demand television properties into a WSYIWYG channel layout. The ActiveVideo visual editor has prebuilt Javascript functions and XLM (Extensible Markup Language) extensions for television environments
  
  
• ActiveVideo provides open API's that integrate with your existing Content Management System to push content to the ActiveVideo Distribution Network or RSS feeds can be used to pull new content
  
  
• Despite fractured television markets, the industry standards for MPEG allow programmers to create one layout for universal delivery
  
  
• ActiveVideo Editor automatically generates the XLM for managing the complexities of combining visual elements into a personalized MPEG stream for every viewer